24 January 2024

LNER TV advert

Digswell Viaduct, Welwyn, Hertfordshire, England

I was asked by longstanding client LNER + advertising agency M&C Saatchi, to help create a TV advert to launch new brand mascot ‘Eleanor’, a dancing puppet who helps represent the concept ‘Freedom all the Way’. I flew a DJI Inspire 3 dual operator with Pete Maughan in August 2023, filming in 8K ProRes RAW, & shot both views of Digswell Viaduct whilst LNER trains were crossing, as well as holding shots on carriages to create a sense of looking in from outside. The TV advert was launched in January 2024, & can be viewed here:


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CAA approved for aerial work, PFCO company number 532, FAA number 4242184

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