I was asked by longstanding client LNER + advertising agency M&C Saatchi, to help create a TV advert to launch new brand mascot ‘Eleanor’, a dancing puppet who helps represent the concept ‘Freedom all the Way’. I flew a DJI Inspire 3 dual operator with Pete Maughan in August 2023, filming in 8K ProRes RAW, & shot both views of Digswell Viaduct whilst LNER trains were crossing, as well as holding shots on carriages to create a sense of looking in from outside. The TV advert was launched in January 2024, & can be viewed here:
